ei777 Privacy Policy

1 Introduction

ei777 ("we", "us", "our", or "the Platform") is committed to safeguarding the privacy of every individual who interacts with our online betting and casino platform. This Privacy Policy has been prepared in accordance with widely recognised data protection principles and is designed to give you full transparency about how your personal information is collected, processed, stored, and protected when you use ei777.

This document covers all services offered through the ei777 Platform, including cricket betting, live casino games, slots, Andar Bahar, Kalaka Bingo, and any other products made available to players in Bangladesh and beyond. It applies regardless of the device you use to access the Platform — desktop, mobile browser, or any other means.

Please read this Privacy Policy in conjunction with our Terms & Conditions and our Responsible Gaming policy, both of which form part of your overall agreement with ei777.

2 Who We Are

For the purposes of this Privacy Policy, the data controller responsible for your personal data is the operator of the ei777 Platform. ei777 operates as an online gambling and entertainment platform serving players primarily located in Bangladesh, with the Platform accessible at ei777.io.

All enquiries related to your personal data, including data access requests, correction requests, and deletion requests, should be directed to our data team via the contact details provided in Section 15 of this policy. Our support team operates in English and is available 24/7 to assist with any privacy-related concerns.

3 Data We Collect

The personal data we collect about you falls into the following categories. In each case, we identify the source from which the data originates.

3.1 Data You Provide Directly

• Registration data: Full name, date of birth, residential address, email address, mobile phone number, and chosen username at the time of account creation.
• Identity verification documents: Copies of your National Identity Card (NID), passport, driver's licence, or other government-issued photographic ID provided during KYC verification.
• Proof of address: Utility bills, bank statements, or other documents submitted to verify your residential address.
• Payment information: Mobile money account numbers (bKash, Nagad, Rocket, Upay), bank account details, and card details (Visa, Mastercard) used for deposits and withdrawals. Full payment credentials are handled by our payment processing partners and are not stored in raw form on ei777 servers.
• Communications: The content of messages, emails, or chat transcripts you send to our support team, including any attachments.
• Responsible gaming declarations: Self-reported information provided when setting deposit limits, requesting cool-off periods, or applying for self-exclusion.

3.2 Data Collected Automatically

• Device and browser data: IP address, device type and model, operating system, browser type and version, screen resolution, and language settings.
• Usage and behavioural data: Pages visited, games played, bet amounts, session durations, login and logout timestamps, click patterns, and navigation paths through the Platform.
• Transaction logs: Records of all deposits, withdrawals, bonus claims, bet placements, game results, and balance changes associated with your account.
• Geolocation data: Approximate geographic location derived from your IP address, used for fraud prevention and regulatory compliance purposes.
• Cookie and tracking data: Information collected via cookies, web beacons, and similar tracking technologies as described in Section 7 of this policy.

3.3 Data From Third Parties

• KYC verification providers: Results and risk assessments from third-party identity verification services used to confirm your age and identity during the KYC process.
• Payment processors: Transaction status confirmations and fraud signals from our payment processing partners including bKash, Nagad, Rocket, and bank partners.
• Fraud prevention services: Risk scores, flagged patterns, and device fingerprinting data from anti-fraud technology providers used to protect the integrity of the Platform.

4 How We Use Your Data

We use your personal data only for the purposes set out below. Each use is tied to a specific legitimate business need or legal obligation.

We will never use your personal data for purposes incompatible with those listed above without first obtaining your explicit consent or being required to do so by law.

5 Legal Basis for Processing

Every instance of personal data processing at ei777 is grounded in one of the following recognised legal bases:

• Contract performance: Processing is necessary to fulfil our contractual obligations to you under the Terms & Conditions — for example, creating your account, processing your deposits, and settling winning bets.
• Legal obligation: We are required by applicable anti-money laundering (AML) legislation, responsible gambling regulations, and financial reporting requirements to collect and retain certain data. Compliance with these obligations is non-negotiable and cannot be waived by the player.
• Legitimate interest: We process certain data where it is in our or your legitimate interests to do so, provided those interests are not overridden by your fundamental data protection rights. Examples include fraud prevention, platform security, and improving the quality of our gaming experience.
• Consent: Where we rely on your consent — principally for marketing communications — you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

6 Data Sharing and Disclosure

6.1 Trusted Service Partners

ei777 shares your personal data with carefully selected third-party service providers who assist us in operating the Platform. Each such partner is bound by a data processing agreement that restricts their use of your data to the specific services they provide to us. These partners include:

• KYC and identity verification providers: To verify your age, identity, and source of funds as required by our responsible gaming and AML obligations.
• Payment processors: bKash, Nagad, Rocket, Upay, and our banking partners, solely for the purpose of processing your financial transactions.
• Fraud prevention and risk management providers: To detect and prevent fraudulent activity, account takeovers, and money laundering.
• Game providers: Third-party studios including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive anonymised session data necessary for game delivery and RNG certification audits.
• IT and infrastructure providers: Cloud hosting, database, and content delivery services that underpin the technical operation of the Platform.
• Customer support platforms: Live chat and email support tools used to manage and respond to player enquiries.

6.2 Legal and Regulatory Disclosure

ei777 may be required to disclose your personal data to governmental authorities, law enforcement agencies, or financial intelligence units where we are legally compelled to do so, or where disclosure is necessary to prevent or detect crime, fraud, or money laundering. In such cases, we will disclose only the minimum data required to satisfy the legal demand.

6.3 What We Will Never Do

• Sell, rent, or trade your personal data to third parties for their own commercial or marketing purposes.
• Share your data with any organisation that has not agreed to appropriate data protection obligations.
• Transfer your data to a jurisdiction that does not provide an adequate level of data protection without implementing appropriate safeguards.

7 Cookies and Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device, remember your preferences, and provide a more personalised and efficient experience. ei777 uses cookies and similar technologies (including web beacons and local storage) across the Platform.

7.2 Types of Cookies We Use

• Strictly necessary cookies: Essential for the Platform to function. They enable core features such as secure login sessions, session continuity between pages, and shopping cart functionality for promotional opt-ins. These cannot be disabled without breaking the Platform.
• Analytical cookies: Used to understand how players interact with the Platform — which pages are visited most often, where players encounter errors, and how navigation flows can be improved. Data collected is aggregated and anonymised.
• Functional cookies: Allow the Platform to remember your preferences, such as language settings, display preferences, and your last-visited game category, to provide a more tailored experience.
• Security cookies: Used to detect and prevent fraudulent activity, bot access, and account takeover attempts. These cookies contribute to the integrity and safety of your account.

7.3 Managing Cookies

You can manage or disable non-essential cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain Platform features. Instructions for managing cookies in the most common browsers are available through each browser's official help documentation. Strictly necessary and security cookies cannot be disabled without impairing your ability to use the Platform safely.

8 Data Retention

ei777 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected and to comply with our legal obligations. The following retention schedules apply as a general guide:

Upon expiry of the applicable retention period, personal data is securely deleted or anonymised so that it can no longer be associated with any identifiable individual. Where anonymised data is retained for statistical or analytical purposes, it is no longer considered personal data under applicable data protection principles.

9 Your Data Rights

As a data subject, you have the following rights in relation to the personal data ei777 holds about you. You may exercise any of these rights at any time by contacting our data team at the details provided in Section 15.

• Right of access: You have the right to request a copy of the personal data we hold about you, along with information about how it is being used and with whom it has been shared.
• Right to rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it without undue delay.
• Right to erasure ("right to be forgotten"): You may request that we delete your personal data where it is no longer necessary for the purposes for which it was collected, where you withdraw consent (and no other legal basis applies), or where you believe we have processed it unlawfully. Note that this right is subject to our legal retention obligations — we cannot delete data that we are legally required to retain, such as transaction records and KYC documents.
• Right to restriction of processing: You may request that we pause processing of your data in certain circumstances, for example while we investigate a dispute about the accuracy of your data or a complaint about how it has been used.
• Right to data portability: Where processing is based on consent or contract and is carried out by automated means, you have the right to receive a copy of your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to processing of your personal data where we rely on legitimate interest as the legal basis, including profiling for personalisation purposes. We will cease such processing unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

We will not charge a fee for handling data rights requests unless requests are manifestly unfounded or excessive, in which case we reserve the right to charge a reasonable administrative fee or decline to act on the request, with explanation.

10 Data Security

ei777 implements a multi-layered security framework designed to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. Key security measures in place include:

• TLS/SSL encryption: All data transmitted between your device and our Platform is encrypted using current Transport Layer Security (TLS) protocols, ensuring that data in transit cannot be intercepted by third parties.
• Encryption at rest: Sensitive personal data stored on our servers — including identity documents and payment references — is encrypted using industry-standard algorithms.
• Access controls: Access to personal data held on our systems is restricted to staff and contractors who have a genuine business need. All access is logged, monitored, and subject to regular audit.
• Two-factor authentication: Internal system access for ei777 staff requires multi-factor authentication. We also strongly recommend players enable 2FA on their own accounts.
• Penetration testing: Our Platform and supporting infrastructure undergoes regular security testing by qualified information security professionals to identify and remediate vulnerabilities before they can be exploited.
• Incident response: In the event of a personal data breach that poses a risk to your rights and freedoms, ei777 will notify affected individuals and relevant authorities in accordance with applicable data protection obligations and without undue delay.

11 Children's Privacy

The ei777 Platform is strictly intended for adults aged 21 and above. We do not knowingly collect personal data from individuals under the age of 21. Our registration process includes mandatory age verification, and accounts found to belong to individuals under 21 will be immediately closed and all associated funds returned (net of any bonus amounts) to the verified payment source.

If you are a parent or guardian and you believe that a minor has accessed or registered on the ei777 Platform without your knowledge, please contact our support team immediately at support at ei777 dot io. We will investigate promptly and take appropriate action, including closure of any underage account and deletion of associated personal data.

12 Third-Party Links

The ei777 Platform may contain references or mentions of third-party services, including payment providers and game studios. Where any link to an external website is present, please be aware that ei777 has no control over the privacy practices or content of those third-party sites. We are not responsible for the privacy policies of any external site, and accessing such sites is entirely at your own risk.

We encourage you to read the privacy policies of any third-party service you interact with in connection with your use of the Platform, particularly the privacy policies of your chosen payment provider (e.g., bKash, Nagad, Rocket) and any banking institution involved in your transactions.

13 International Data Transfers

ei777 operates globally and some of your personal data may be transferred to, stored in, or processed in countries outside Bangladesh. Where such international transfers occur, ei777 ensures that appropriate safeguards are in place to protect your personal data to a standard equivalent to that described in this Privacy Policy. Safeguards we rely on include:

• Contractual protections: We use standard contractual clauses and data processing agreements with all international partners that mandate equivalent data protection standards to those applied within our primary operating jurisdictions.
• Adequacy assessments: Where we transfer data to a country or territory, we assess whether that destination provides an adequate level of protection for personal data before any transfer takes place.
• Technical measures: All data transferred internationally is protected in transit by TLS/SSL encryption, ensuring that interception or unauthorised access during transmission is prevented.

If you would like further information about the specific safeguards applied to international transfers of your personal data, please contact our data team using the details in Section 15.

14 Updates to This Privacy Policy

ei777 reserves the right to amend or update this Privacy Policy at any time. When we make material changes to this policy, we will notify you by one or more of the following means:

• Posting a prominent notice on the ei777 Platform homepage or your account dashboard.
• Sending an email notification to the address registered to your account.
• Updating the "Last updated" date displayed at the top of this document and in the Table of Contents sidebar.

Your continued use of the Platform following the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree to the updated Privacy Policy, you must cease using the Platform and may request account closure by contacting our support team.

15 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which ei777 handles your personal data, please contact our dedicated data privacy team using any of the following channels:

• Email: support at ei777 dot io — please use the subject line "Privacy Enquiry" for data-related questions.
• Live Chat: Available 24/7 directly through the ei777 Platform. Our support agents can assist with general privacy questions and escalate formal data rights requests to the data team.
• WhatsApp Support: Available between 08:00 and 00:00 BST (UTC+6) for players in Bangladesh.

For formal data rights requests (access, correction, deletion, portability), please email our data team with your full name, registered email address, and a clear description of the request. We may ask you to verify your identity before processing any data rights request to ensure we only disclose or modify data to the verified account holder.

We aim to acknowledge all privacy-related enquiries within 2 business days and to resolve or provide a substantive response within 30 calendar days, in accordance with our commitments in Section 9.